The New York Times has run an article about local Masonic Lodges' efforts to recruit new members to their dwindling ranks.
"The lodge also hired a public relations firm to spread the word about its 225th anniversary, which was last month. And the Masons have run advertisements in movie theaters and run one-day classes to award the first three Masonic degrees in a single session. Until then, would-be Masons had to spend months learning what they needed to know to rise from Entered Apprentice to Fellowcraft to Master Mason."
A Secret Society, Spilling a Few Secrets, New York Times, October 4, 2006